Kris Miller and Tia Ross are on a crusade to close the gender gap by teaching women important financial lessons many missed in childhood.
The conversation about the financial gender bias usually focuses on equal pay in the workplace, but another kind of discrimination has flown largely under the radar: It’s how we talk to our kids about money and the resulting blind spots women develop because of this.
The following statistics will make you cringe: According to a recent survey from T. Rowe Price, 58% of boys said that their parents discuss financial goals with them, whereas for girls that figure was just 50%. What’s more disturbing is that many parents believe boys are simply smarter when it comes to money. 80% of parents who have a son think he understands the value of a dollar, compared with only 69% of parents who have a daughter.
So what is the result of this bias? A generation of women, who have been accidentally deprived of a financial education who must now fill in the gaps for themselves.
The History of Females & Finance.
Historically, fathers were the breadwinners and mothers stayed at home with the kids but in the last few decades, there has been a major shift in financial power. Today, many women are the primary decision-makers and wealth creators for their families, yet our mental models have remained stagnant. This is even more prevalent in low socioeconomic communities.
“The structure of a family’s income has changed dramatically so way we teach girls about money needs to change too. This starts by having the missing conversation with their mothers.”
..says Ross, who experienced this bias first hand growing up in a low socioeconomic household. Though Ross came from humble beginnings, she decided at an early age not to allow her life circumstances become a barrier to her success. She paired with wealth strategist Kris Miller to create Legacy Shifters, a company that empowers women through financial education. They provide workshops and resources to help as many people as possible, build a solid financial plan and take the actions necessary to make it a reality.
Through Legacy Shifters, Ross and Miller are fighting gender discrimination by bringing the female financial blind spot to the forefront. They have advice on how women can avoid this gender bias and teach their kids the important financial lessons they need to know.
In An Interview/Article, Kris & Tia Can Share:
- 3 Important Financial Lessons Many Women Missed in Childhood
- What to Teach Your Daughters about Money
- How Women Can Avoid the Financial Gender Bias and Shift their Legacy
- The Financial Power Shift and Why Women Need to Take Action