“A business as big as Amazon simply cannot innovate and experiment as often as the thousands of smaller start ups that exist. Innovation and experimentation is what businesses need to survive.”
– Hawk Mikado
The Small Fishes.
It’s no surprise that Amazon is killing retail, but small online business could soon be their biggest threat. Internet marketing expert, Hawk Mikado, says individual entrepreneurs have more power than ever before and there are thousands of experiments happening digitally everyday, any one of which could be the next Amazon.
As technology gets easier to use and more young people get involved in running digital businesses, it’s only going to accelerate. The real challenge is not how Amazon will dominate retail, but how it will continue to keep it’s rank and market share of a digital platform that is constantly changing and challenged by new players everyday.
According to Business Insider, small business is keeping up with Prime Day and offering their own sales, demonstrating their fearless approach to the dominance of Amazon. Amazon may be too big too fail according to some, but Mikado says it might be too big to innovate.
As CEO of Funnel Magazine and a leading expert in online to offline marketing and sales systems, Hawk knows first hand the pressure of the big sharks vs small business. He built his first million dollar business system when he was 17 years old and has since built over 7 profitable businesses, in the multi-six and seven figures.
Mikado is shedding light on this theory and has advice for business owners on how they can out-innovate Amazon and eventually beat them at their own game.