Inspiring The Community One Step At A Time

Brand Street Agency along with Dallas-Based DeadSoxy to Support Best Buddies Texas Chapter in Fundraising Efforts for Friendship Walk on April 7th.

Brand Street Agency has announced its partnership with Best Buddies Texas and Dead Soxy at it supports fundraising through several Best Buddies chapters throughout Texas.

Client: DeadSoxy
Website: DeadSoxy.com
Media Request: Media Coverage

$5 of every Uniquely Designed Sock to be Donated to a Texas Best Buddies Chapter of your Choice!

DeadSoxy & Best Buddies.

Brand Street Agency has announced its partnership with Best Buddies Texas and Dead Soxy at it supports fundraising through several Best Buddies chapters throughout Texas. The announcement was made by managing partner Beatrice Pitocco, and director of business, Samantha Moran who said the partnership will center on offering a limited edition sock for which five dollars will be donated back to local chapters of Best Buddies across Texas. The sock called Up, Up, and Away was designed by Best Buddies Ambassador Alex from Wylie.

These limited edition socks were created by Jason Simmons, CEO of DeadSoxy.com and the socks will be available online here and directly through fundraising efforts by Texas-based chapters. “The goal of this campaign,” notes Pitocco “is to raise at least $100,000 for Texas Chapters and continue contributing to the success and continuance of this important and deserving charity. The Best Buddies socks coincide with annual Friendship walks in Dallas, Houston, and San Antonio and every buyer is encouraged to attend and walk for Best Buddies in their limited edition socks.

The Friendship Walk plays a key role in funding Best Buddies programs dedicated to one-to-one friendships, leadership development, and integrated job opportunities for individuals with IDD.

Sign up for Frisco, TX walk here!

Best Buddies Ambassador Alex’s entry was the inspiration for the winning design. Our socks have feet. Feet for the journey. The journey of a lifetime. To go places… Places where we live and play. Places where we work and learn. Places where we discover new horizons. Places where there are faith, hope, and love. Places where we have never journeyed before. And places where we can find our best buddy.

Alex C. is 16 years old, loves science, nature and video games. Since before he could walk Alex has loved books and learning Alex has been diagnosed with Autism Spectrum Disorder. Much of the world still sees Alex as being “different”. Alex’s family describes him as a funny kid with a dry sense of humor with a passion for drawing and artwork. Alex became an Eagle Scout at the age of 14, is a member of the Wylie High School Golf Team, Best Buddies Ambassador and is a loving family member. According to Cindy, Alex’s mom “his life is different. It’s like a roller coaster; up and down, twists and turns, scary and amazing, and we wouldn’t want him any other way.


Jason Simmons

Simmons is the innovative CEO & founder of DeadSoxy. He refused to accept that traditional sock-manufacturing was the best that can be done. He took his time to understand every aspect of sock production and recreated what is now the perfect high-performance sock.

The company officially launched in May of 2015 and in the first 2 years sold over 120,000 pairs of socks all over the world. The brand is currently sold in 62 select specialty stores in the US, Canada, UK, and New Zealand.

Recently, DeadSoxy was ranked #5 among Dallas startups and Simmons was named #2 on the up and coming fashion designers in Texas list. Simmons was also nominated for designer of the year.


Best Buddies Texas

Best Buddies was founded in 1989, by Anthony Kennedy Shriver, on the premise that one-to-one friendships between people with and without IDD could lead to a truly inclusive society where individuals are recognized for their unique skills and talents and the social chasm between people with and without IDD could be permanently bridged. There are Best Buddies international chapters operating in 54 different countries including Australia, Brazil, Colombia, Cuba, Ecuador, Egypt, Germany, Ghana, Hong Kong, Ireland, Israel, Kenya, Mexico, the Netherlands, New Zealand, Philippines, Scotland, Spain, Sweden, and Tanzania. Visit their website to learn more about their mission and current projects.


If you would like to perform a review or for all media inquiries, please contact us at press@farrowcommunications.com