From Farmer To Fashion CEO.

In rural Mississippi, the closest Jason Simmons came to the clothing industry was wrestling with his brothers in a trailer of cotton while his dad’s tractor towed them to the gin. On his farm, “fashion” meant function and durability: A pair of jeans that would last more than one season and boots that didn’t give you blisters. But when he handed over his Wranglers for that first pair of designer jeans, Jason’s fashion obsession began. As his wardrobe grew, along with his appreciation for

But when he handed over his Wranglers for that first pair of designer jeans, Jason’s fashion obsession began. As his wardrobe grew, along with his appreciation for the exquisite look, fit and feel, socks were a constant disappointment.

Jason’s hardworking roots and desire to fix things that were “broken” led his passion to reinvent this underrated apparel. In 2015, Dallas-based company DeadSoxy was born to combine good looks with that simple, farm-grown aesthetic of function and durability – because designer socks that shrink, fade, or droop aren’t a good investment.

Since its inception, this high-quality brand and its CEO have taken the fashion industry by storm. DeadSoxy was named the #5 startup in Dallas, Jason was ranked #2 on the up and coming fashion designer list in Texas and Simmons was also nominated for designer of the year in 2017.

“My work is my passion, and my competitive urge to win your loyalty drives me to make the best socks, so you can make the best impression. There is no greater joy than to take a risk, put your heart and soul into it, and have people like/love what you’ve created.”

Why are these socks so amazing?

• THE FEEL:

Uber-soft, high-end yarn enables a cool and dry environment for your feet and means no shrinking

• THE LOOK:

Superior dyes keep socks from fading and the distinct patterns give your outfit an extra dose of style

• THE DESIGN:

Engineered in a U.S. knitting mill to create a unique technical design that no other sock on the market has

• THE MAGIC:

These technical specifications keep our socks, whether crew or no show, from slipping or falling; so you get a comfortable wear & put together look ALL day

• THE DEAL:

They are THE ONLY company ever to offer a money back guarantee if they slip off your foot.

DeadSoxy boasts that over 7 out of every 10 customers are repeat customers. A 70% customer repurchase rate is unheard of in the apparel space. “There is no greater joy than to take a risk, put your heart and soul into it, and have people like/love what you’ve created. I am so grateful people really love our products,” says Simmons.