Dr. Liz Cruz is a gastroenterologist, an author, and (most importantly) a parent of 4 children. She is the creator of Everyday Enzymes™, as well as a variety of other wellness products designed to promote all-natural, holistic wellness. Cruz’s products have received critical acclaim and are widely praised for effectively reducing the need for prescription medicine.
In the course of this 6-month campaign, we attracted interest from 86 total outlets (9 radio interviews, 44 print placements, and 37 review requests).
Dr. Cruz wanted her message to specifically reach health enthusiasts, middle-aged women, and seniors and the placements we secured directly target this audience. Some of the media placements we secured include print placements in nationally recognized magazines like FIRST for Women, Healthy Living, and she is now a regular contributor and “go to holistic” for Bustle! In addition, we secured numerous product reviews on high volume health blogs and also an interview with an editor of AARP (America’s largest organization for seniors).
To see all the media placements we secured for this campaign, click on the button below.