“Social media has reshaped traditional entrepreneurial thinking. It has created a sense of urgency, immediacy, and a culture of short-sightedness in business.”

– Carew Papritz

Marketing Myopia

Social media has undoubtedly facilitated many aspects of a business. It provides a user-friendly platform for companies to establish their brand, target the right demographic, connect with consumers, advertise, and of course, make sales. It has completely transformed the way humans communicate, think, and respond to information. According to leadership expert Carew Papritz, these fundamental behavior shifts leave many entrepreneurs susceptible to marketing myopia.

“Social media has reshaped traditional entrepreneurial thinking. It has created a sense of urgency, immediacy, and culture of short-sightedness in business,” says Papritz.

The ease of communication has upped people’s expectations and the pressure for a company to respond immediately to customer complaints or the threat of a competitor can cause rash decision-making.

Another social media downfall that can blind long-term vision is that fact that all entrepreneurs are also consumers at the end of the day. Business leaders are inundated with advertisements to buy sales software, marketing tools, and other products promising to optimize business. In addition, they also see their competitors reflected in the best light through their social media presence and this threat often limits their perspective. It often results in a failure to see and adjust to the rapid changes in their markets forcing them to make decisions out of fear.

A need for cash should never override sensible business decisions that can affect customer relationships. For any company looking to acquire customers and maintain a positive reputation, immediate short term revenue should not be the most important factor. Thinking about long-term successes rather than short term fulfillment keeps you focused and on your specified path during times of chaos and uncertainty. It will help monetize your business success and create increased revenue opportunities.

“Ironically, thinking to the future makes you more conscious and thoughtful of the present. It encourages leadership that is strong, calm, and kind…and with today’s sense of urgency, it’s crucial for business…”

…says Papritz, who has devoted his career to the idea of legacy and long term thinking in both the professional and personal setting. Through his best-selling book, The Legacy Letters, he provides back-to-basic life lessons about the importance of leaving a footprint for future generations.

In An Interview/Article, Papritz Can Share:

• Why long-term vision is crucial in the age of short-sighted business
• Tips to prevent narrow-minded focus
• Advice for entrepreneurs and people at all levels of business to think about their legacy
• Awareness of your actions today, in order to positively impact your business tomorrow
• How to create more consumer-centric goals

Papritz is sharing why long term vision is crucial in the age of short-sighted business and has practical tips and advice for people at any level of business.