Dave Farrow

Dave Farrow is best known for his brain power. Listed twice in the Guinness Book of Records for Greatest Memory, he is first and foremost an entrepreneur who mastered PR to promote his own business. Most PR professionals have a background working in television BUT have no sales or entrepreneurial experience. As for Dave, he took his skill in memory and developed several educational products and used PR as his primary sales tool. His results are impressive.

Dave has personally been on over 2000 media interviews, including multiple appearances on Dr. Oz, Steve Harvey, the Today Show, Fox and Friends, CBS Early Show, Live! With Regis and Kelly, BBC, NBC, CBS, ABC, The CW, QVC, Discovery Channel, Science Channel, and was the star of a CBC documentary. Most recently, Farrow won the $50,000 prize on the new hit show SuperHuman on Fox.

Sales Records: Dave Farrow sold an impressive $170,000 in online products sales as a result of ONE radio interview, and over a quarter million as a result of ONE TV interview. His appearances on Dr. Oz and other prime-time shows have also been highly successful resulting in over $55,000 in sales. This sales volume landed Farrow on the Amazon bestseller list in the category of memory for over a year, a sponsorship deal with Sony Corporation, and several venture-backed infomercials. These endeavors resulted in estimated sales over 10 MILLION WORLDWIDE.

Dave says the secret of his PR success is that he has experience knocking on the media’s door and getting in for over 20 years. His success comes from years of practice selling his own products. For years he supported himself solely from the web sales he received from traffic after media interviews. As a result, he developed the skill of selling in interviews without sounding like a salesperson. Today he runs Farrow Communications and applies this experience to his client’s sales and marketing strategies.

Jeff Heller

Account Executive

Jeff Heller serves as an Account Executive with a focus on writing creative original media releases, media pitching and client relations. He received a bachelor’s degree in Media Study from The State University at Buffalo and a master’s degree in Public Relations from Buffalo State College. In addition to his work in PR, Jeff has worked as a freelance copywriter for a variety of companies, most notably Fisher-Price. Jeff is also the founding editor of the entertainment website This role enables him to bring a unique perspective to the Farrow team, as he is a member of the media himself and understands PR from their point of view.

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Arden Izzo

Media Relations Manager

Arden Izzo has followed her curiosity from the highlands of Peru to the CERN Nuclear Collider in Switzerland and many countries in between. Now a Media Relations Manager at Farrow Communications, this Buffalo native indulges in her love of writing and storytelling. With a Bachelor’s degree from SUNY Fredonia and a Master’s degree from Canisius College, she embraces a life-long approach to learning. Arden concentrates on media relations, client management, and social media strategy. A digital native with a passion for food, Arden can be found outside the office reading high-end restaurant menus.

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Alyssa Longo

Senior Media Relations Specialist & Talent Acquisition Coordinator

Alyssa Longo works as our Senior Media Relations Specialist and Talent Acquisition Coordinator. Much of her responsibilities include writing creative original media releases, media pitching, client relations, and assisting in social media campaigns (HootSuite Certified). As internship supervisor, she oversees the hiring and responsibilities of incoming interns and is also an editor for A proud SUNY Fredonia alumnus with a Bachelors Degree in Public Relations, she is happy to be in an industry that she loves. Alyssa can be found outside the office planning her upcoming wedding, playing with her dog, and singing karaoke.

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Asif Ulfat

Social Media & Digital Marketing Expert

Asif Ulfat is a Social Media and Digital Marketing Expert with a proven track record of helping brands build a strong presence across a number of social platforms. Asif has single-handedly helped brands to go from 0 to 6 figures in revenue in less than 4 months. Asif is also a pro member of Digital Marketing Institute, the largest and most trusted certification body for Digital Marketing in the world.

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