Jeff Heller serves as an Account Executive with a focus on writing creative original media releases, media pitching and client relations. He received a bachelor’s degree in Media Study from The State University at Buffalo and a master’s degree in Public Relations from Buffalo State College. In addition to his work in PR, Jeff has worked as a freelance copywriter for a variety of companies, most notably Fisher-Price. Jeff is also the founding editor of the entertainment website ScreenRadar.com. This role enables him to bring a unique perspective to the Farrow team, as he is a member of the media himself and understands PR from their point of view.
Media Relations Manager
Arden Izzo has followed her curiosity from the highlands of Peru to the CERN Nuclear Collider in Switzerland and many countries in between. Now a Media Relations Manager at Farrow Communications, this Buffalo native indulges in her love of writing and storytelling. With a Bachelor’s degree from SUNY Fredonia and a Master’s degree from Canisius College, she embraces a life-long approach to learning. Arden concentrates on media relations, client management, and social media strategy. A digital native with a passion for food, Arden can be found outside the office reading high-end restaurant menus.
Senior Media Relations Specialist & Talent Acquisition Coordinator
Alyssa Longo works as our Senior Media Relations Specialist and Talent Acquisition Coordinator. Much of her responsibilities include writing creative original media releases, media pitching, client relations, and assisting in social media campaigns (HootSuite Certified). As internship supervisor, she oversees the hiring and responsibilities of incoming interns and is also an editor for BrainHackers.com. A proud SUNY Fredonia alumnus with a Bachelors Degree in Public Relations, she is happy to be in an industry that she loves. Alyssa can be found outside the office planning her upcoming wedding, playing with her dog, and singing karaoke.
Social Media & Digital Marketing Expert
Asif Ulfat is a Social Media and Digital Marketing Expert with a proven track record of helping brands build a strong presence across a number of social platforms. Asif has single-handedly helped brands to go from 0 to 6 figures in revenue in less than 4 months. Asif is also a pro member of Digital Marketing Institute, the largest and most trusted certification body for Digital Marketing in the world.