10 Book Marketing Mistakes Every Author Should Avoid

Each author should have a marketing strategy for their book release – but many don’t know where to begin! To help in your book marketing journey, here’s a couple tips regarding what you should avoid in your marketing efforts.


Pro-tip: For a successful book launch, you can check out the Farrow Communications Book Marketing Checklist!


  1. Not Defining Your Audience: Failing to clearly define your target audience can lead to ineffective marketing efforts. Understanding who your book is for will help you tailor your marketing strategies to reach the right readers. For example, if your book is business-oriented, you would want to target big business outlets or clients that would be interested in your subject matter.
  2. Neglecting to Build an Author Platform: Building an author platform, which includes a website, social media presence, and email list, is essential for connecting with readers and promoting your book. Neglecting to build and maintain your platform can hinder your marketing efforts. Connecting with your audience is key for long-term engagement, getting book reviews, and feeling closer to your followers.
  3. Relying Solely on Social Media: While social media can be a valuable marketing tool, relying solely on it may not reach all of your potential readers. It’s important to diversify your marketing efforts and explore other channels such as email marketing, book signings, and speaking engagements. This is especially important during the initial stages of your book release. It can help you reach other audiences that may not be as involved in social media.
  4. Ignoring Book Cover and Design: Your book cover and design play a crucial role in attracting readers’ attention. Ignoring the importance of professional cover design can result in lost sales and missed opportunities. A good book cover effectively captures the essence of the book while also appealing to the target audience. Not only does it have an eye-catching design that grabs the readers’ attention, but it is relevant to the context of the book and looks professional. It should be original, clear, and relevant to your message.
  5. Skipping Pre-launch Promotion: Building anticipation for your book before its release can help generate buzz and increase sales. Skipping pre-launch promotion means missing out on opportunities to engage with potential readers and build excitement for your book. You can create excitement by doing pre-release signings, social media livestreams, and giving snippets of the book to curate excitement.
  6. Not Leveraging Reviews and Testimonials: Positive reviews and testimonials can help build credibility and encourage readers to purchase your book. Failing to leverage reviews by not showcasing them on your website or promotional materials is a missed opportunity. If you are doing marketing or public relations services relating to your book, including testimonials can encourage new readers to check out your new release.
  7. Underestimating the Power of Email Marketing: Email marketing remains one of the most effective ways to connect with readers and promote your book. Neglecting to build an email list or failing to utilize it effectively can result in missed opportunities for engagement and sales. Creating a newsletter and sharing book-related news and updates on your release builds excitement and can help you create a following, even before the release.
  8. Overlooking Book Metadata and Keywords: Optimizing your book’s metadata, including title, subtitle, and keywords, is crucial for improving its discoverability on online platforms like Amazon. Overlooking metadata optimization can make it harder for readers to find your book. Make sure you add categories and keywords to help readers find your book!
  9. Not Engaging with Your Audience: Building relationships with your readers is key to long-term success as an author. Failing to engage with your audience through social media, email newsletters, and events can result in a lack of connection and loyalty, especially if you plan on releasing more books in the future.
  10.  Expecting Immediate Results: Book marketing is a long-term process that requires patience and persistence. Expecting immediate results and giving up too soon can hinder your book’s success. It’s important to stay committed to your marketing efforts and continue refining your strategies over time.


Avoiding these common book marketing mistakes can help authors maximize their efforts and increase the visibility and success of their books. By taking a strategic approach to marketing and staying engaged with your audience, you can build momentum and achieve your goals as an author and sell the most amount of copies as possible!