Writing in marketing is nothing short of important. As humans, we use words and speech to communicate with one another and just as our choice of words and tone effect those we are talking to, the same goes for marketing as well. Marketing is about successfully convincing the consumer that they are better off with your product over the competition. With that task comes the responsibility of making sure that you’re are using the proper effective words to attract potential customers. Let’s discuss nine of the strongest words in marketing, these might be words that you have seen on countless marketing attempts by companies but nevertheless these are the words in the English language that compel customers to do business with you.
Let’s begin with an obvious choice, marketing is all about personalizing the message to the target audience. Nothing personalizing a marketing strategy than making sure that the customer is involved in the marketing. The use of “you” adds an element to a marketing strategy that many of the bigger brands seem to have forgotten about. Having the customer in mind entices them to want to know more about what you have to say and once that happens, you’ve placed yourself in a good position to gain their business.
A crucial aspect of being a good marketing professional is being able to remind the consumer why they need what you’re providing. Consumers are constantly searching for a solution to their problem and the proper way to go about this need for a solution is to propose that your product will be just that.
The advent of technology in our everyday lives has made society quite impatient. The word instantly gives the consumer a sense of relief that whatever they’re interested in would solve their problem as quickly as possible. However, the product isn’t the only thing that should be considered instantaneous. Other aspects like instant shipping and instant consultation are important as well as it lets the consumer know that your top priority is speed and precision and who doesn’t want that?
Along with wanting an instant fix to their problems, all consumers truly want is an easy way out. Nobody wants to hassle for a solution and your brand should not be the source of more hassle for the consumer. Remind them how easy it is with you and they’ll be waiting to give you their business.
Does this one even need an explanation? Consumers would never turn down the opportunity to have anything for free. Whether it’s a free consultation or a free sample, giving the consumer a taste of what you do will most likely attract them to return for the full course meal.
Risk-free and easy may sound alike in the sense that it could offer the consumer a peace of mind, but both are not entirely similar. While easy suggests that your product helps consumers avoid dealing with a hassle, risk-free ensures the consumer that doing business with you won’t put them in a deeper hole than they’re already in.
They say secrets are no fun but, in this case, we’ll have to make an exception. Consumers hear a secret and they’re going to want in on it. Everyone wants in on a special tip, trick or deal because those aspects are, in a sense, rewards for doing business with you. You give the consumer secret information and knowledge about anything and they’ll realize that doing business with you put them in an advantage over everyone else.
What does something like “limited-time offer” convey to a consumer? It reminds the consumer that now is the right time to do business with your brand. Some might feel that the use of this term puts the consumer in a pressure situation, the fact is the use of “limited-time” only serves to remind the consumer that they shouldn’t bother to wait and think but instead act and reap the rewards that are only available for a limited time.
9. “Don’t Miss”
Finally, the term that capitalizes on the fear of missing out. Let’s say a consumer is having second thoughts about that limited-time offer, letting them know the consequences of missing out on such a promotion might help sway their decision a bit. In some way, this term lets the consumer know that if you were in their shoes, you wouldn’t pass up the opportunity to take advantage of a good product or service.