There are different approaches you can take when planning a marketing campaign but one of the most popular and efficient methods is direct marketing.
What is Direct Marketing?
Direct marketing deals with the customer directly as opposed to contacting the customer through a medium. This type of marketing focuses on establishing good relations between customer and company. Direct marketing gives the company the ability to specifically address the individual needs and wants of the customer.
Direct Marketing Vs Indirect Marketing
While Direct Marketing targets specific demographics of people, Indirect Marketing targets the public as a whole. Indirect marketing focuses on projecting brand awareness. The goal of a campaign is to get the word out about the company, the services they offer, and what they are currently working towards.
Major Types of Direct Marketing
1. Social Media Marketing
The world has become an increasingly interconnected global society. Technology has made it easy to reach out and communicate to people on the other side of the world. Media is growing in popularity as more businesses are expanding through various scopes of social online contact. This type of direct marketing consists of businesses reaching out through direct messages through Facebook, Twitter, and Instagram. This method is effective because as people constantly carry their phones with them, they have the ability to access the messages right there and then, reply back, and rapidly reach contact with the business.
2. Email Marketing
Emails allow businesses to contact customers. Emails can be effective because just like social media, they can be accessed by phone. Emails also appear to be a more formal way to contact customers.
3. Direct Mail Marketing
Direct mail is when businesses send out information about their business to potential customers. This can be an effective method as customers can save the information and readily return to it at their convenience.
Although it gets a bad rap, telemarketing can be an extremely effective means of direct marketing because it allows companies to maintain conversations with clients right on the spot. It is the most effective form of communication as feedback is immediate on both sides and businesses can instantly work to address the concerns of the clients.
5. Direct Response Advertising
This form of direct marketing looks to produce an immediate reaction from customers. These responses are directly linked to advertising methods. This method can be effective because it is easy to measure success rates and can be applied to a diverse range of advertising channels.
How to Decide Which Type is Most Effective
There are many ways that businesses can use direct marketing. However, how do you decide which method is the best for your company? First, you must assess your target market. What type of customer base are you reaching out to? If your target market consists of an older population, social media is not going to be a popular media outlet for gaining more customers. On the flip side, younger people shy away from direct face to face conversation and tend to be social media experts.
Assessing the type of product that you are selling is also a vital step to understanding which method would be most effective to your business. Are you looking to sell a good or service? How can your product work to your benefit and generate more business?
Sometimes there is no one right answer to effective direct marketing. A combination of direct marketing could be a solution to consider. If the type of direct marketing that you are experimenting with is not yielding the results you hope for, you can always change the structure of your marketing plan and implement new direct marketing techniques. Realizing and understanding patterns can help your company reach out to new customers and expand exponentially.
Want to learn more about direct marketing and how it can benefit your business? We would love to hear from you and help you figure out which marketing method your business would most benefit from.